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Research papers

Children are watching us

This research work consists of a first qualitative survey, which is the first stage of a study that must be completed with a quantitative survey to be carried out throughout the year. It contains an overall description of the open television...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Ulises Manuel Paolini
May 1, 1997
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Citation

Paolini, U. M. (1997a, May 01). Children are watching us . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/children-are-watching-us-


Research papers

The post-socialist consumer

Hungary is one of those countries in Europe that have undergone a tremendous change during the last two years. This political change has basicly influenced economy and the actors of the market as well. The first part of this paper describes why...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?
Author: Marta Hoffmann
June 15, 1990
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Citation

Hoffmann, M. (1990a, June 15). The post-socialist consumer. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-post-socialist-consumer


Research papers

Qualitative data

This paper is concerned with applications rather than techniques per se. That is, with the results of using some of the techniques Sampson described, in several different product category and service fields. Our emphasis is on ‘added value’...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Authors: Peter Sampson, Monika Bhaduri
January 1, 1987
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Citation

Sampson and Bhaduri (1987a, January 01). Qualitative data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-data


Research papers

Tell me a story!

In the papers on qualitative market research, which were read at the past two ESOMAR congresses, the slogan "new qualitative research" was formed. It referred to the presentation of a number of "new" methods and questioning procedures, part of which...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Gerhard Batz
Company: PSYMA
June 15, 1986
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Citation

Batz , G. (1986a, June 15). Tell me a story! . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/tell-me-a-story-


Research papers

Getting the basics right

The first part of the paper puts the case for undertaking qualitative research within a comprehensive model of consumer dynamics that cover the basics of product and brand use and choice. It discusses the role of qualitative research in going beyond...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Peter Sampson
Company: Burke, Inc.
June 15, 1986
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Citation

Sampson, P. (1986a, June 15). Getting the basics right. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-the-basics-right


Research reports

Qualitative research into Night Nurse advertising developments

A new commercial 'Neighbours' has been produced for 1977/8 'Night Nurse' campaign in both a 30 second and a 15-second form. Accordingly, qualitative research was required in order to 1. Check each of the final 'Neighbours'executions for the nature...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments